CUSTOMER SUCCESS LEAD

Customer Success is not just a function.
It's a growth strategy.

I connect customer outcomes, technology, and business strategy to protect revenue, drive growth, and build lasting partnerships.

Portrait of Thaís Rocha
Enterprise CS| Revenue & Growth| Executive Partnership| AI & Transformation
CS

More than
technology.
People.

ABOUT

Turning customer complexity into business opportunity.

I'm a Customer Success leader with 10+ years of experience across CX, technology, and digital transformation, partnering with some of Latin America's largest enterprises.

My focus goes beyond account management: protecting revenue, driving growth, influencing executive strategy, and turning complex challenges into measurable outcomes.

$6M
ARR Under Management
97%+
Retention
Across established portfolios
8
NPS
8%
Annual Expansion
CAREER JOURNEY

A decade building customer trust at scale.

Sprinklr

5y 9m
Apr 2023 — Present
Senior Customer Success Manager, LatAm
Feb 2022 — Apr 2023
Customer Success Manager, LatAm
Jan 2021 — Jan 2022
Managed Services Consultant

Apex America

4y 9m
Sep 2018 — Jan 2021
Social Media Supervisor
May 2016 — Sep 2018
Community Manager

BlaBlaCar

10m
Nov 2015 — Aug 2016
Social Media

AFACEESP

5y 4m
Associação dos Aposentados e Pensionistas do Banco Nossa Caixa
2011 — 2014
Administrative Assistant
2009 — 2011
Administrative Support Assistant
EDUCATION & CERTIFICATION

Grounded in strategy, sales, and negotiation.

PUC — Pontifícia Universidade Católica RS

MBA, Sales, Negotiation & High Performance Results

2025 — 2027
Universidade Nove de Julho

Bachelor's Degree in Business Administration & Marketing

2008 — 2011
RECOGNITIONS

Results acknowledged across every chapter.

Success MVP — LatAm

Sprinklr · FY26

Recognized for outstanding Customer Success performance across Latin America.

3× Premium Employee Recognition

Apex America · 2019

Recognized across three consecutive performance cycles for outstanding results in team performance, quality, and operational KPIs.

SUCCESS CASES

Complexity, resolved — at enterprise scale.

Three transformations across fintech, beauty tech, and retail — where customer strategy, AI, and operations met measurable business outcomes.

CONTACT

Great customer outcomes start with great conversations. Let's talk.